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Marketing

Medical Online Marketing | PPS

Patient acquisition for physician practices — websites, SEO, paid search, and reputation. Run by The Marketing Pros, our sister agency.

Patient acquisition is the back half of practice startup that most credentialing-focused launches forget about. You can be billable, in-network, and operationally ready — and still have zero patients on the schedule because nobody can find you online. PPS partners with our sister agency, The Marketing Pros, on medical practice marketing: physician practice websites, local SEO, Google Ads, reputation management, and patient communication. We run the medical operations side; they run the marketing engine.

What’s included

  • Practice websites — built on modern, fast platforms (no slow WordPress themes). Mobile-first, HIPAA-aware contact forms, scheduling integration where supported.
  • Local SEO — Google Business Profile optimization, local citations, neighborhood-level service-area targeting.
  • Paid search (Google Ads) — conservative budget tested, scaled when CAC math works.
  • Reputation management — review acquisition, monitoring, response.
  • Patient communication — automated reminders, post-visit follow-ups, recall campaigns.
  • Content — physician-bio pages, condition-explainer content, blog content where SEO economics support it.

How it works

The marketing engagement runs through The Marketing Pros. PPS coordinates so the website is live before credentialing approvals come through and the launch is synchronized: payer effective dates, schedule opening, marketing live.

Who this is for

  • New practices launching where patient acquisition is the gating risk.
  • Established practices whose website is older than 3 years and is leaking on conversion.
  • Practices whose Google Business Profile is unmanaged and showing the wrong information.
  • Practices considering paid acquisition for the first time and wanting honest expectations.

What we’ll tell you honestly

Most medical practices don’t need a sophisticated marketing program — they need a clean website, a complete Google Business Profile, and a review acquisition habit. That covers 80% of patient acquisition for the median primary care or specialty practice. The full paid-search and SEO program matters at higher patient-volume targets, in competitive metros, or for specialties where patients shop online (cosmetic, fertility, weight loss).

Get started

Tell us about your practice and where you are in the launch or growth curve.

Start a marketing scope — or visit The Marketing Pros directly.